Change Your Clothes
Nuuly was born to help you change your relationship with clothing—wherever you are on your sustainability journey, at whatever pace feels right for you. Small, repeatable actions make an impact, and it’s our responsibility to the planet to make sure that impact is a positive one. This is how we’re working to do that.
Circularity
Nuuly’s fashion ecosystem reduces the waste of one-off purchases and offers secondhand items a new life. For most of us, fashion starts and ends with a new purchase: an item is bought, worn, discarded and a new item is bought. Nuuly shifts fashion from a cycle of buying and discarding to a system that minimizes ownership and maximizes newness. Less cycle, more circular.
Rewearing + Repairing
Rewearing items—through rental—extends the life of clothing.
Rental garments are mended and stains are professionally treated and removed to further extend their lifespan.
Repaired rentals are hand inspected before returning to the shared closet.
Recycling + Upcycling
Damaged rentals are repurposed and remixed via our Re_Nuuly line, reducing clothing waste.
Rental totes are responsibly recycled once no longer in use.
Smart Packaging
Each rental tote replaces approx. 40 cardboard boxes.
Rental totes eliminate the need for poly bags or plastic hangers.
Rental totes are made from post-consumer plastic.
Rewearing + Repairing
Rewearing items—through rental—extends the life of clothing.
Rental garments are mended and stains are professionally treated and removed to further extend their lifespan.
Repaired rentals are hand inspected before returning to the shared closet.
Recycling + Upcycling
Damaged rentals are repurposed and remixed via our Re_Nuuly line, reducing clothing waste.
Rental totes are responsibly recycled once no longer in use.
Smart Packaging
Each rental tote replaces approx. 40 cardboard boxes.
Rental totes eliminate the need for poly bags or plastic hangers.
Rental totes are made from post-consumer plastic.
Consciousness
Building our brand consciously means keeping an eye toward the future when deciding what we do today. It means returning on our promise of fashion that’s gentler on the planet. And it starts with practicing good, sustainably-minded processes—from our washing machine to your doorstep.
Responsibly Made Styles
Responsibly Made Nuuly styles comprise at least 50% third-party verified, certified materials sourced with environmental considerations, in addition to upcycled + vintage styles. We carefully track the certifications for all of our Responsibly Made styles to ensure they meet our standards.
What fibers are accepted for Responsibly Made styles + why?
Organic cotton Grown without synthetic pesticides and fertilizers; a safer option for farmers + the environment than conventionally grown cotton
Regenerative cotton Farmed with a focus on enhancing soil health + protecting biodiversity
Recycled polyester Made from post-consumer and post-industrial rigid plastics; gives materials another life + reduces use of non-renewable virgin resources
European flax linen Traceable back to its farm of origin; grown with less water, fertilizers + pesticides than conventional cotton linen
Birla™ viscose + rayon Wood-based, sourced from responsibly managed forests + produced using a process that recycles water and chemicals
LENZING™/TENCEL™ Plant-based cellulose fibers (viscose, modal, lyocell); LENZING™ products are >99% sourced from controlled or certified wood sources
Upcycled + vintage Extends the life of clothing, reduces use of virgin materials and the associated impacts of raw material sourcing + fiber manufacturing
Cleaning
Over 70% of clothing is laundered in custom-built energy- and water-efficient wet washing machines.
We use non-alkaline and phosphate-free cleaning solutions in our wet washing process, which are gentler on the environment than household laundry detergents.
The remainder of our styles are dry cleaned in a 100% PERC- and TCE-free solution.
Responsibly Made Styles
Responsibly Made Nuuly styles comprise at least 50% third-party verified, certified materials sourced with environmental considerations, in addition to upcycled + vintage styles. We carefully track the certifications for all of our Responsibly Made styles to ensure they meet our standards.
What fibers are accepted for Responsibly Made styles + why?
Organic cotton Grown without synthetic pesticides and fertilizers; a safer option for farmers + the environment than conventionally grown cotton
Regenerative cotton Farmed with a focus on enhancing soil health + protecting biodiversity
Recycled polyester Made from post-consumer and post-industrial rigid plastics; gives materials another life + reduces use of non-renewable virgin resources
European flax linen Traceable back to its farm of origin; grown with less water, fertilizers + pesticides than conventional cotton linen
Birla™ viscose + rayon Wood-based, sourced from responsibly managed forests + produced using a process that recycles water and chemicals
LENZING™/TENCEL™ Plant-based cellulose fibers (viscose, modal, lyocell); LENZING™ products are >99% sourced from controlled or certified wood sources
Upcycled + vintage Extends the life of clothing, reduces use of virgin materials and the associated impacts of raw material sourcing + fiber manufacturing
Cleaning
Over 70% of clothing is laundered in custom-built energy- and water-efficient wet washing machines.
We use non-alkaline and phosphate-free cleaning solutions in our wet washing process, which are gentler on the environment than household laundry detergents.
The remainder of our styles are dry cleaned in a 100% PERC- and TCE-free solution.
Community
Our Nuuly community is as diverse and expansive as the selection of clothing we offer, and it only continues to grow.
Representation
Continuing to grow our selection of BIPOC-owned brands available at Nuuly.
Ensuring diverse representation of models in race, size and age.
Enacting high standards for diversity across all Nuuly social channels.
Partnerships
- FABSCRAP: URBN is the new home for FABSCRAP’s Philadelphia fabric recycling plant, helping expand their reach and reduce commercial textile waste.
Representation
Continuing to grow our selection of BIPOC-owned brands available at Nuuly.
Ensuring diverse representation of models in race, size and age.
Enacting high standards for diversity across all Nuuly social channels.
Partnerships
- FABSCRAP: URBN is the new home for FABSCRAP’s Philadelphia fabric recycling plant, helping expand their reach and reduce commercial textile waste.
Leading With Creativity: URBN Impact Report
How the URBN family of brands applies creative thinking to environmental + social responsibility
