Privacy Policy

Guarding the privacy and safety of your data is very important to us. This Policy outlines what we collect about you, and how we use, share, and manage this data. It also outlines the choices you have about this data. Please read it carefully.

What We Collect And Why

We collect your data in several ways including when you choose to share it with us, when you shop with us or engage with our digital properties, and from our affiliates and partners. We intend to comply with applicable laws no matter how we obtain your data.

The table below describes what we collect, how we collect it and why.

Data Category	Purpose	Sources
Data Category Identifiers – e.g. name, email address, physical address, phone number, on line identifiers (such as username or social handle), etc. Identifiers – e.g. name, email address, physical address, phone number, on line identifiers (such as username or social handle), etc.	Purpose We may use this data in order to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention. We may use this data in order to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention.	Sources We obtain this data directly from you when you order goods or services and when you sign up for our services or marketing. We may also obtain your identifiers from affiliates (e.g. when you interact with their sites) and partners (e.g. to verify parts or all of your address). We obtain this data directly from you when you order goods or services and when you sign up for our services or marketing. We may also obtain your identifiers from affiliates (e.g. when you interact with their sites) and partners (e.g. to verify parts or all of your address).
Data Category Personal characteristics – e.g. clothing size, self-identified gender, age, etc. Personal characteristics – e.g. clothing size, self-identified gender, age, etc.	Purpose We may use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers are a certain size), and develop new goods and services. We may use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers are a certain size), and develop new goods and services.	Sources We obtain this data directly from you when you order products and services (e.g. the size you select) and when you provide us that information (e.g. when you create an account). We obtain this data directly from you when you order products and services (e.g. the size you select) and when you provide us that information (e.g. when you create an account).
Data Category Commercial information – e.g. payment information, purchasing history, product or service interests, product reviews, estimated income, etc. Commercial information – e.g. payment information, purchasing history, product or service interests, product reviews, estimated income, etc.	Purpose We use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers share product interests), and develop new goods and services. We use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers share product interests), and develop new goods and services.	Sources We obtain this data from you when you order or browse products and services (e.g. purchase history) and when you provide us that information (e.g. product reviews). We may also obtain commercial information from affiliates (e.g. purchase history on their sites) and partners (e.g. estimated income). We obtain this data from you when you order or browse products and services (e.g. purchase history) and when you provide us that information (e.g. product reviews). We may also obtain commercial information from affiliates (e.g. purchase history on their sites) and partners (e.g. estimated income).
Data Category Internet and network activity – e.g. IP address and location data, device ID, browse history, etc. Internet and network activity – e.g. IP address and location data, device ID, browse history, etc.	Purpose We may use this data in order to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention. We may use this data in order to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention.	Sources We obtain this data directly when you interact with our websites, apps, and digital properties (such as in store WiFi). We may also obtain this information indirectly from cookies, tags and other digital tools, from affiliates (e.g. when you interact with their sites) and from partners. We obtain this data directly when you interact with our websites, apps, and digital properties (such as in store WiFi). We may also obtain this information indirectly from cookies, tags and other digital tools, from affiliates (e.g. when you interact with their sites) and from partners.
Data Category Images, audio, video, social media posts, etc. Images, audio, video, social media posts, etc.	Purpose We may use this data in marketing when you allow us to do so (e.g. post a review), to measure your engagement with our brands (e.g. social posts), to deliver you services, develop new goods and services [, and for security and fraud prevention. We may use this data in marketing when you allow us to do so (e.g. post a review), to measure your engagement with our brands (e.g. social posts), to deliver you services, develop new goods and services [, and for security and fraud prevention.	Sources We obtain this data directly from you when you post to our websites, apps, or social channels, or tag us on social. We may also obtain this information when you participate in our recorded events (e.g. concerts) or enter our stores (e.g. security video). We obtain this data directly from you when you post to our websites, apps, or social channels, or tag us on social. We may also obtain this information when you participate in our recorded events (e.g. concerts) or enter our stores (e.g. security video).
Data Category Education, professional, or employment related information Education, professional, or employment related information	Purpose We may use this data to market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers, and develop new goods and services. We may use this data to market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers, and develop new goods and services.	Sources We obtain this data when you provide it to us. We may also obtain this information from affiliates and partners (e.g. when working with a partner to market to a college’s students or alumnae). We obtain this data when you provide it to us. We may also obtain this information from affiliates and partners (e.g. when working with a partner to market to a college’s students or alumnae).
Data Category Communications with you, e.g. email, chat logs, etc. Communications with you, e.g. email, chat logs, etc.	Purpose We may use this data to provide you goods and services, develop new goods or services, market to you, and for security and fraud prevention. We may use this data to provide you goods and services, develop new goods or services, market to you, and for security and fraud prevention.	Sources We obtain this data when you communicate with us. We obtain this data when you communicate with us.
Data Category Inferences drawn from other information Inferences drawn from other information	Purpose We may use inferences drawn from other data to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers, develop new goods and services, and for security and fraud prevention. We may use inferences drawn from other data to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers, develop new goods and services, and for security and fraud prevention.	Sources We may make inferences drawn from other information based on our own observation, analysis or algorithms. We may also obtain inferences from our affiliates or from partners (e.g. credit score). We may make inferences drawn from other information based on our own observation, analysis or algorithms. We may also obtain inferences from our affiliates or from partners (e.g. credit score).

Data Category Identifiers – e.g. name, email address, physical address, phone number, on line identifiers (such as username or social handle), etc.

Identifiers – e.g. name, email address, physical address, phone number, on line identifiers (such as username or social handle), etc.

Purpose We may use this data in order to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention.

We may use this data in order to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention.

Sources We obtain this data directly from you when you order goods or services and when you sign up for our services or marketing. We may also obtain your identifiers from affiliates (e.g. when you interact with their sites) and partners (e.g. to verify parts or all of your address).

We obtain this data directly from you when you order goods or services and when you sign up for our services or marketing. We may also obtain your identifiers from affiliates (e.g. when you interact with their sites) and partners (e.g. to verify parts or all of your address).

Data Category Personal characteristics – e.g. clothing size, self-identified gender, age, etc.

Personal characteristics – e.g. clothing size, self-identified gender, age, etc.

Purpose We may use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers are a certain size), and develop new goods and services.

We may use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers are a certain size), and develop new goods and services.

Sources We obtain this data directly from you when you order products and services (e.g. the size you select) and when you provide us that information (e.g. when you create an account).

We obtain this data directly from you when you order products and services (e.g. the size you select) and when you provide us that information (e.g. when you create an account).

Data Category Commercial information – e.g. payment information, purchasing history, product or service interests, product reviews, estimated income, etc.

Commercial information – e.g. payment information, purchasing history, product or service interests, product reviews, estimated income, etc.

Purpose We use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers share product interests), and develop new goods and services.

We use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers share product interests), and develop new goods and services.

Sources We obtain this data from you when you order or browse products and services (e.g. purchase history) and when you provide us that information (e.g. product reviews). We may also obtain commercial information from affiliates (e.g. purchase history on their sites) and partners (e.g. estimated income).

We obtain this data from you when you order or browse products and services (e.g. purchase history) and when you provide us that information (e.g. product reviews). We may also obtain commercial information from affiliates (e.g. purchase history on their sites) and partners (e.g. estimated income).

Data Category Internet and network activity – e.g. IP address and location data, device ID, browse history, etc.

Internet and network activity – e.g. IP address and location data, device ID, browse history, etc.

Sources We obtain this data directly when you interact with our websites, apps, and digital properties (such as in store WiFi). We may also obtain this information indirectly from cookies, tags and other digital tools, from affiliates (e.g. when you interact with their sites) and from partners.

We obtain this data directly when you interact with our websites, apps, and digital properties (such as in store WiFi). We may also obtain this information indirectly from cookies, tags and other digital tools, from affiliates (e.g. when you interact with their sites) and from partners.

Data Category Images, audio, video, social media posts, etc.

Images, audio, video, social media posts, etc.

Purpose We may use this data in marketing when you allow us to do so (e.g. post a review), to measure your engagement with our brands (e.g. social posts), to deliver you services, develop new goods and services [, and for security and fraud prevention.

We may use this data in marketing when you allow us to do so (e.g. post a review), to measure your engagement with our brands (e.g. social posts), to deliver you services, develop new goods and services [, and for security and fraud prevention.

Sources We obtain this data directly from you when you post to our websites, apps, or social channels, or tag us on social. We may also obtain this information when you participate in our recorded events (e.g. concerts) or enter our stores (e.g. security video).

We obtain this data directly from you when you post to our websites, apps, or social channels, or tag us on social. We may also obtain this information when you participate in our recorded events (e.g. concerts) or enter our stores (e.g. security video).

Data Category Education, professional, or employment related information

Education, professional, or employment related information

Purpose We may use this data to market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers, and develop new goods and services.

We may use this data to market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers, and develop new goods and services.

Sources We obtain this data when you provide it to us. We may also obtain this information from affiliates and partners (e.g. when working with a partner to market to a college’s students or alumnae).

We obtain this data when you provide it to us. We may also obtain this information from affiliates and partners (e.g. when working with a partner to market to a college’s students or alumnae).

Data Category Communications with you, e.g. email, chat logs, etc.

Communications with you, e.g. email, chat logs, etc.

Purpose We may use this data to provide you goods and services, develop new goods or services, market to you, and for security and fraud prevention.

We may use this data to provide you goods and services, develop new goods or services, market to you, and for security and fraud prevention.

Sources We obtain this data when you communicate with us.

We obtain this data when you communicate with us.

Data Category Inferences drawn from other information

Inferences drawn from other information

Purpose We may use inferences drawn from other data to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers, develop new goods and services, and for security and fraud prevention.

We may use inferences drawn from other data to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers, develop new goods and services, and for security and fraud prevention.

Sources We may make inferences drawn from other information based on our own observation, analysis or algorithms. We may also obtain inferences from our affiliates or from partners (e.g. credit score).

We may make inferences drawn from other information based on our own observation, analysis or algorithms. We may also obtain inferences from our affiliates or from partners (e.g. credit score).

We do not transfer your information to third parties in exchange for money and we will not do so. However, we do transfer personal information to certain third parties in order to operate our business (for example, to market our products and services). Some state laws may define this as a “sale” of data even though we do not exchange data for money. For more info, see California Information . We want to be careful with and respectful of your information. Therefore, we intend to comply with all applicable laws regarding the collection, use and transfer of your data. We may share your data with our affiliates, service providers, certain third parties, and as necessary for legal requirements.

Affiliates. Affiliates are companies that control, are controlled by, or are under common control with us. The URBN family of companies includes Urban Outfitters, Anthropologie, Free People, BHLDN, Terrain, and Nuuly among others. We may share your data with our affiliates.

Service providers. Service providers are partners who have agreed to use your data only for the purpose of providing the services in our contract and who have agreed not to “sell” your data. We may share your data with our service providers as described below.

Third parties. Third parties are unaffiliated companies that have not agreed to limit their use of your data only to provide the services in our contract and/or have not agreed not to “sell” your data. For example, they may need to use the data to provide you services directly that go beyond our contract with them (e.g. your credit card company). We share your data with “third parties” only as allowed by applicable law.

“Personal” vs. Anonymized Information. We collect and maintain both “personal” and anonymized data. “Personal” data is information that identifies you or could reasonably be associated with or linked to you. Anonymized information is data that is is not linked and could not reasonably be linked to you.

The table below describes how we share your information:

Data Category	Shared With Service Providers	Shared With Third Parties
Data Category Identifiers – e.g. name, email address, physical address, phone number, on line identifiers (such as username or social handle), etc. Identifiers – e.g. name, email address, physical address, phone number, on line identifiers (such as username or social handle), etc.	Shared With Service Providers We may share this data with service providers, such as logistics and fulfillment, electronic infrastructure, marketing and advertising, data analytics, and security providers. We may share this data with service providers, such as logistics and fulfillment, electronic infrastructure, marketing and advertising, data analytics, and security providers.	Shared With Third Parties We may share this data with third parties, including advertisers, marketing partners, and payment processors, networks and firms. We may share this data with third parties, including advertisers, marketing partners, and payment processors, networks and firms.
Data Category Personal characteristics – e.g. clothing size, self-identified gender, age, etc. Personal characteristics – e.g. clothing size, self-identified gender, age, etc.	Shared With Service Providers We may share this data with service providers, such as marketing and advertising, and data analytics providers. We may share this data with service providers, such as marketing and advertising, and data analytics providers.	Shared With Third Parties We may share this data with third parties, including advertisers and marketing partners. We may share this data with third parties, including advertisers and marketing partners.
Data Category Commercial information – e.g. payment information, purchasing history, product or service interests, product reviews, estimated income, etc. Commercial information – e.g. payment information, purchasing history, product or service interests, product reviews, estimated income, etc.	Shared With Service Providers We may share this data with service providers, such as electronic infrastructure, marketing and advertising, data analytics, and security providers. We may share this data with service providers, such as electronic infrastructure, marketing and advertising, data analytics, and security providers.	Shared With Third Parties We may share this data with third parties, including advertisers, marketing partners, and payment processors, networks and firms. We may share this data with third parties, including advertisers, marketing partners, and payment processors, networks and firms.
Data Category Internet and network activity – e.g. IP address and location data, device ID, browse history, etc. Internet and network activity – e.g. IP address and location data, device ID, browse history, etc.	Shared With Service Providers We may share this data with service providers, such as electronic infrastructure, marketing and advertising, data analytics, and security providers. We may share this data with service providers, such as electronic infrastructure, marketing and advertising, data analytics, and security providers.	Shared With Third Parties We may share this data with third parties, including advertisers, marketing partners, and payment processors, networks and firms. We may share this data with third parties, including advertisers, marketing partners, and payment processors, networks and firms.
Data Category Images, audio, video, social media posts, etc. Images, audio, video, social media posts, etc.	Shared With Service Providers We may share this data with service providers such as electronic infrastructure, marketing and advertising, data analytics, and security providers. We may share this data publicly where you give us permission (e.g. reviews). We may share this data with service providers such as electronic infrastructure, marketing and advertising, data analytics, and security providers. We may share this data publicly where you give us permission (e.g. reviews).	Shared With Third Parties We may share this data with third parties, including advertisers and marketing partners. We may share this data with third parties, including advertisers and marketing partners.
Data Category Education, professional, or employment related information Education, professional, or employment related information	Shared With Service Providers We may share this data with services providers such as electronic infrastructure, marketing and advertising, data analytics, and security providers. We may share this data with services providers such as electronic infrastructure, marketing and advertising, data analytics, and security providers.	Shared With Third Parties We may share this data with third parties, including advertisers, marketing partners. We may share this data with third parties, including advertisers, marketing partners.
Data Category Communications with you, e.g. email, chat logs, etc. Communications with you, e.g. email, chat logs, etc.	Shared With Service Providers We may share this data with service providers such as logistics and fulfillment, electronic infrastructure, data analytics, and security providers. We may share this data with service providers such as logistics and fulfillment, electronic infrastructure, data analytics, and security providers.	Shared With Third Parties
Data Category Inferences drawn from other information Inferences drawn from other information	Shared With Service Providers We may share this data with service providers such as electronic infrastructure, data analytics, and security providers. We may share this data with service providers such as electronic infrastructure, data analytics, and security providers.	Shared With Third Parties We may share this data with third parties, including advertisers, marketing partners. We may share this data with third parties, including advertisers, marketing partners.

Data Category Identifiers – e.g. name, email address, physical address, phone number, on line identifiers (such as username or social handle), etc.

Identifiers – e.g. name, email address, physical address, phone number, on line identifiers (such as username or social handle), etc.

Shared With Service Providers We may share this data with service providers, such as logistics and fulfillment, electronic infrastructure, marketing and advertising, data analytics, and security providers.

We may share this data with service providers, such as logistics and fulfillment, electronic infrastructure, marketing and advertising, data analytics, and security providers.

Shared With Third Parties We may share this data with third parties, including advertisers, marketing partners, and payment processors, networks and firms.

We may share this data with third parties, including advertisers, marketing partners, and payment processors, networks and firms.

Data Category Personal characteristics – e.g. clothing size, self-identified gender, age, etc.

Personal characteristics – e.g. clothing size, self-identified gender, age, etc.

Shared With Service Providers We may share this data with service providers, such as marketing and advertising, and data analytics providers.

We may share this data with service providers, such as marketing and advertising, and data analytics providers.

Shared With Third Parties We may share this data with third parties, including advertisers and marketing partners.

We may share this data with third parties, including advertisers and marketing partners.

Data Category Commercial information – e.g. payment information, purchasing history, product or service interests, product reviews, estimated income, etc.

Commercial information – e.g. payment information, purchasing history, product or service interests, product reviews, estimated income, etc.

Shared With Service Providers We may share this data with service providers, such as electronic infrastructure, marketing and advertising, data analytics, and security providers.

We may share this data with service providers, such as electronic infrastructure, marketing and advertising, data analytics, and security providers.